- Social media marketing is very important for businesses because of its inexpensiveness and ability to reach large number of targeted audiences within less time. Social media is effective and inexpensive.
- Social media marketing plays an important role in generating leads and thus increasing sales to the businesses. A study by HubSpot showed that social media produces almost double the marketing leads than any other marketing method. Conversions increase 133% when mobile shoppers see positive reviews before buying.
- Social media marketing is the best tool for businesses for branding. A study by Nielsen reported that 80% of online users count on social media when making purchase decision. Consumers are 71% more likely to make a purchase based on social media referrals.
- With more than half of the world’s population registered with different social media platforms, the possibility of acquiring customers is fairly high on social media websites.
- Through social media, businesses can interact with customers directly. Businesses can attract customers by engaging them with some interactive methods. According to Socialmediatoday, 53% of marketers are using social media as a two-way conversation and engagement tool.
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